Leading fashion with scientific and technological innovation "fashion new life

On March 22, 2024, the Gore-TEX brand landed in Shanghai with the theme of "Fashion New Life-the Second Life of GORE-TEX Products", showing many eye-catching fashion items.This fashion feast is exhibited not only the top-TEX brand's topic regeneration design arts launched during Paris Fashion Week, but also its representative products that cooperate with high-luxury brands to take into account functionality and high-end trend design, as well as a series of seriesPopular items for high -end outdoor brands that integrate cutting -edge technology and fashion trends.On the first day of development, many industry partners and trend ICON gathered at the exhibition hall site to take the lead in visiting the iconic fashion exhibits brought by the GORE-TEX brand to discuss the popular topics of the industry and the future development trend.

"Fashion New Life-The Second Life of GORE-TEX Products" exhibited many classic popular shoes and clothing items on the spot

On the first day of development, many fashion icons gathered at the event site

Breaking through professional outdoor, injecting vitality with functions for fashion

In the 1970s and 1980s, the changes in weather and daily commuting methods made people look forward to a longer -lasting dress experience.The GORE-TEX brand therefore combined high-performance fabrics with fashion design and combined with many brands to launch the popular classic items.The development of the lifestyle and fashion industry laid the foundation.

In the 1980s, the Sneaker brand began to pay attention to Gore-TEX technology. In 2007, NIKE combined GORE-TEX technology in the first batch of seamless connection system shoes.Since 2015/2016, the Gore-TEX brand has cooperated with Palace Skateboards, Off White and other product camps to strengthen leisure clothing and shoe products.The functionality of the GORE-TEX brand is to inject new vitality into fashion single products.

(From left to right) Jordan X GORE-TEX joint jacket, Palace Ultimo23 GORE-TEX Going FURTHER VARSITY wool baseball jacket, TNF WOOL BOA Field wool cardigan

Adidas Terrex X Stella McCartney joint model HIKER GORE-TEX hiking shoes

Moncler Trailgrip Grain x Gore-TEX sneakers

Nike Air Jordan 1 Element Gore-TEX basketball casual shoes (left)

Clarks x End Gore-TEX hiking shoes (right)

After accumulating sufficient mouthful in the field of fashion, the GORE-Tex brand began to enter the catwalk of the global fashion industry's wind direction-Paris Fashion Week.Survey and reflection on the trend of the future fashion industry.In January 2024, the Gore-TEX brand once again appeared in Paris Fashion Week with the theme of "from the past to the future-the rebirth of the GORE-TEX products", displaying the creative institution Better Gift Shop with Toronto, and AOI, Tokyo Embroidery Creative Studio AOIThe 20 GORE-TEX hard-shell jackets cooperated by Industry transformed into wearable arts, attracting attention in the field of fashion and art, and causing discussions on topics of fashion and sustainable development.

The GORE-TEX brand exhibits the wearable artwork transformed by GORE-TEX hard shell jacket

Seeking innovation in science and technology, continuous thinking and exploring in the industry, attracting more and more brands to seek cooperation with the Gore-TEX brand.In addition to considering the market recognition of the GORE-TEX brand, the fashion tide brand also recognizes its advantages of giving the product's multi-scenario through the advantages of windproof, waterproof, and breathable., Make a single product suitable for covering multiple scenarios such as life, work, outdoor, and truly developing fashion into a lifestyle.In addition, the fashion tide brand also focuses on the rich technology fabric solution of GORE-TEX, which brings the blessing of the designer's performance, which not only meets the needs of product functional protection, and will not worry about sacrifice due to functionality and materials.Design and expression helps the tide brand push the design products with larger space to the market.

From Paris to Shanghai,GORE-TexBrand's "Fashionable New Year"

The theme of this tour with the theme of "Fashion New Life-the Second Life of GORE-Tex Products" is intended to express the Gore-TEX brand's attitude towards fashion and sustainability-extending the service life of the product while giving it a fashion design.The second artistic attribute of the product has super practicality, which causes the fashion and sustainability to discuss the fashion and sustainability.Regarding the theme and exhibition of the GORE-Tex brand, Terry, co-founder of DOE: "As practitioners in the fashion industry, my understanding of environmental protection is to let everyone buy good things.The full-featured shoe and clothing can be worn for a long time, wearing in many games, not the low unit price, and the clothes that are abandoned by several times. Gore-TEX is the brand that I understand China-China environmental protection and fashion. It is in terms of technology and environmental protection.Walking at the front end of the fashion industry. "

On-site communication, the three speakers are shared around the "Fashion New Life-the Second Life of GORE-TEX Products"

In addition to the joint creation of exhibition with overseas creative agencies, the GORE-TEX brand has long for a long time with many high-end fashion brands for design exploration. Its brand elements have become the current popular trend sign.You can see the GORE-TEX brand and Jordan, Acronym, Adidas Original, Clarks, Converse, ECCO, Moncler, Nanamica, Palace, Thisisneverthat, Timberland, UGG, Y-3 and other high-end luxury and leisure brands. The representative works of the launch, fromThe long -lasting and trendy circle of classic models have been in the current niche design that set off the waves.For example, Moncler Trailgrip Grain sneakers are full of adventurous expressions, and the addition of Gore-TEX technology makes it waterproof and breathable; Yamamoto Yaosi Ms. GORE-TEX down jacket is equipped with GORE-TEX fabric technology, and the cold and simple shell has windproof windproof.The characteristics of warmth; Jordan and GORE-TEX joint jackets are stitched with Michael Jordan basketball career, combined with GORE-TEX waterproof, windproof, and breathable fabrics, with both memorable significance and protection performance.

Moncler Trailgrip Grain X Gore-TEX sneakers (left)

Jordan x Gore-TEX joint jacket (right)

Y-3 Yamamoto Yamamoto Ms. Gore-Tex down jacket

AIGLE French style Gore-TEX 3L set (left), Prada X Gore-TEX windbreaker (right)

Moncler Menger Gore-TEX Parker coat (left), OFF-White x Gore-TEX joint fashion set (right)

The products jointly displayed in sync with the GORE-Tex brand are also included, but not limited to: Posndon, DESCENTE, ECCO, Kolon Sport, Kailas, Nike (Nike), Peak Performance, Salomon, The North Face, etc.

ECCO GORE -TEX GRUUV Smart Women's Shoes -China Exclusive model (left)

SALOMON X The Broken ARM joint model X-Alpages Gore-TEX hiking shoes (right)

Salomon Odyssey Elmt Mid Gore-TEX help sports shoes (left)

Reebok Zig Kinetica II Edge Gore-TEX Gangpan (right)

Fashion and sustainable compatibility, leading the trend of fashion

With the strengthening of people's awareness of environmental protection, consumers have considered the trend of environmental protection and sustainability when consumer behavior, and the embodiment of this trend in the fashion industry is becoming increasingly significant.As a symbol that highlights the attitude of personal life and taste, functional fabrics and clothing not only require fashion attributes, but also sustainability is also the most popular attention direction in the fashion field.In the sustainable consumption trend, the GORE-TEX brand has been practicing sustainable development brands from the 1980s, and has always been at the forefront of this trend.The GORE-TEX brand has developed and launched an innovative thin film without PFC (full fluoride) in recent years. It has light, slim, and strong characteristics. Combined with outer textile fabrics and inner textile fabricThe breathable composite functional fabric effectively improves the durability of end products, provides consumers with persistent protection, while reducing the impact of the entire life cycle of the product on the environment.At present, the GORE-TEX brand innovative thin film has been applied to many new products of many brands, and has received positive feedback from many partners and consumers.

At that time, the lifestyle's lifestyle gradually combined with environmental protection characteristics. Chasing the trend was no longer achieved through rapid new iterative iterations. Gore-TEX explained how to make the classics never out of date in this theme exhibition.Breakthrough and creativity can break through the maximum value.The GORE-TEX brand will continue to break through the boundary between technology and fashion in the future, and work together to provide consumers with shoes and clothing products with both functional protection, comfort and fashion design, so that consumers areWhile showing personality and taste, it obtains more reliable protection and more comfortable experience.